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Telegram mini apps are increasing, and so are the tendencies inside this profitable ecosystem. Tapping video games, TON cash, and now experiments with a consumer movement are the #1 subjects mentioned round themed boards at the moment.
In case you have been desirous about enriching your Telegram Advertisements and making them much more environment friendly, then we’re right here to counsel some attention-grabbing concepts.
Specifically, we’ll speak about pre-landers to your Telegram Advertisements and their function in consumer engagement. In fact, we can even share some attention-grabbing concepts with examples that can assist you enhance your buyer funnel instantly.
First, why do you want a pre-lander for a Telegram marketing campaign?
As PropellerAds’ site visitors analytics report, holding customers inside Telegram is one of the best ways to promote on this messenger.
Pre-landers can repair the most important leak in paid site visitors: the second you kick a consumer out of the advert, into an exterior browser. When all the journey stays contained in the messenger, there are not any redirects or further log-ins – advertising write-ups on TMA campaigns flag this “zero-friction” movement, and the primary purpose associates migrate from basic internet landers.
What’s extra, Telegram itself sweetens the economics by sharing 50% of in-app advert income, paid in TON coin, so your pre-lander can earn whereas it warms customers up.
Add in a consumer base of tech-savvy, crypto-curious, and iGaming-friendly, and a mini app pre-lander turns into a high-intent, double-monetized stage of the funnel reasonably than only a ornamental buffer.
5 confirmed pre-lander concepts
After consulting with our account managers and analyzing tendencies from the most important boards (like affLIFT, BHW, themed Reddit threads, and extra), we have now ready an inventory of one of the best pre-lander concepts:
Quiz or take a look at bot
Easy, however super-engaging, quizzes or exams have clear mechanics of:
3-5 questions > tailor-made end result > CTA
Quizzes work nice for lead gen functions in most verticals (particularly Leisure, Media, Finance, Social, Health).
Knowledgeable tip: If you wish to ask for e-mail/telephone, do it after exhibiting the end result to spike opt-ins. Some consultants verify this funnel continues to be “untapped gold.”
Faucet-to-earn recreation
Properly, no method we gained’t point out Hamster-like tapping video games, an actual dependancy of the Telegram viewers of all ages.
Mechanics? Easy: Clicker recreation > day by day duties > referral loop
The primary half – these referral loops, when customers ask their buddies, classmates, colleagues, grandmas, and everybody else to affix and faucet. When you don’t have a good friend (or granny), who requested you to faucet Hamster for him, then congratulations – you might be one in 1,000,000.
And because the BHW devs report, referral chains can add ≈10K customers/day!
Works particularly nice for Finance (together with tokens and cash), Sweepstakes, and Video games, after all.
Coupon/bonus aggregator
This method proves to be environment friendly for considered one of our companions, who handed 9% CTR utilizing a bonus aggregator in his iGaming TMA (discover a full case examine right here). With its assist, his TMA customers can discover one of the best video games and most useful perks multi functional utility.
Mechanics: In-app catalogue with filters (GEOs, bonus/product sorts, and many others.).
Customers discover no matter they need proper inside and proceed utilizing your product.
Utility + upsell
Providing extra features for an extra price is a classical advertising technique that matches nice into the TMA surroundings.
Mechanics: Partly-free product (utility, SMM panel, knowledge scraper) > banner upsell, when the trial is over
Though our instance is about SaaS trials in Utilities vertical, this may very well be an extra service or product supplied in eCommerce or Journey, after all. This concept will also be used for any form of premium content material, like personal Telegram chats, unique health ideas, matchmaking providers, and many others.
Segmentation bots
This may very well be a sub-idea for the primary one on the listing, however because it has a bit totally different mechanics, we’d describe it individually.
Mechanics: Customers reply to easy questions or faucet buttons > they’re redirected to a suggestion, touchdown web page, or funnel that matches their preferences
Consider it as a SmartLink, however in a conversational format. It’s particularly cool for these testing totally different verticals and gives – say, Finance, iGaming, and Utilities – or numerous merchandise inside one vertical – buying and selling simulator, token, crypto mortgage.
Greatest practices takeaways
- Referral fever – as we have now already seen from Hamster-like tapping video games, geometric progress is actual, so reward the invited contained in the tap-to-earn video games;
- GEO priorities – goal GEOs, the place Telegram is extensively used, like CIS nations, Brazil, Indonesia;
- Refresh your creatives – refresh visuals as soon as per week; Telegram customers binge-scroll channels, so fatigue hits quick;
- Thoughts the compliance – iGaming and most forms of Finance are advantageous inside mini apps, however preserve advert copy inside Telegram’s advert tips to keep away from disapproval.
Time to roll in
Telegram mini apps are not experimental – they’re a confirmed path to high-CTR, low-friction funnels and a brand new site visitors supply. So, hearth up your TMA with a juicy prelander, plug in PropellerAds Telegram Advertisements format for high-quality site visitors, and experience the wave whereas the competitors continues to be catching on!
Be part of our Telegram for extra insights and share your concepts with fellow-affiliates!
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